West Coast of India has a small Coastal belt in the State of Karnataka, which consists of three Districts and touching Northwards to beautiful Goa and embracing at South God’s own country Kerala. This heavenly part of the world was deprived of good quality milk. The Pai Family of ancient Bhatkal Town led by Mr. G.S. Kamath had a vision to provide fresh and quality milk to all Coastal Citizens.  Srikrishna a Brain Child of the Chairman – Sri. G.S. Kamath, which is brought up to reality by dedicated hard work of Pai brothers under the leadership of Mr. Hanumanth M. Pai. Amidst the protected economy, Pai brothers ventured into setting up the First Private Sector Dairy in Karnataka (India) in 1989 at Kirwatti a remote village of Yellapur Taluk in the name & style Srikrishna. Now Srikrishna Milk has built a solid foundation in the market as well as in the hearts of consumers. It has made a mark in the packed milk brand. The group ventured into soft ice-cream in 1997 and started the franchisee outlet operations. The group has also ventured into the Hard Ice Cream under the brand in Coastal Karnataka, Northern Kerala and Goa. Srikrishna Group’s diversified operations include Dairy, Hospitality business, Telephony Services, Franchisee operations and Trading Activities. The unique feature of all companies promoted by Srikrishna Group is adherence to Quality, Right price and Convenience and thereby ensuring Customer satisfaction. In India, Cow is the symbol of prosperity and Lord Srikrishna is considered to be the guardian of cows and milk. Hence the promoters of Srikrishna Group selected “Srikrishna” as the brand for their sachet milk. While venturing their new product ice cream they selected the brand name . The word is derived from “Konkani” a regional language of Southern West Coast of India which means “Come Here”.